Dear Athlete,

Most people’s idea of “training” or working out is based in the idea of overcoming something at any cost — lifting a weight, running a distance, beating an opponent, or just getting through a workout.

My approach has evolved into one that is based in the idea of efficient self organization and self management — the ability to meet challenges not by pushing yourself through it laboriously and enduring unnecessary pain, but by handling yourself intelligently, and trying to find the most energy-efficient, sustainable strategies and solutions to go forward without causing unnecessary damage or grief to yourself in the process.

When the focus is on the process, not the outcome, you do not limit yourself by preconceived outcomes, and new possibilities emerge.

It’s also important to understand the most important quality for an athlete in sport, or any person in life, is responsiveness.

Responsiveness encompasses many different qualities and abilities, but it’s certainly not limited to the ‘boxed’ strength and conditioning practices that are typical of performance training.

Lifting more weight in the gym, jumping higher or running faster — it does not mean you will possess the qualities and abilities needed to respond to irregularity, variability, unpredictability, pressure, chaos, etc in sport or in life. In fact it may cause the opposite, because if your reflexes become constrained to only dealing with specific scenarios, you may sacrifice the ability to respond to new challenges.

The strongest person doesn’t win the fight. The most intelligent and responsive fighter wins the fight. If you’re training for a very specialized, very predictable event that is one thing. But most sports are not like that. And life certainly isn’t like that.

So my approach to “athletic training” involves much more than just making a strong and fast athlete. Athletic Engineering is not about creating robots, it’s about providing the tools, inspiration, and insights to develop efficient, intelligent, RESPONSIVE athletes and human beings. The development of the brain and body greatly depends on HOW you interact with the environment.

If you do too much linear training and thinking, like in conventional strength and conditioning, you will limit your reflexes and responsiveness. You will miss opportunities to develop, because you do not actually know what you’re capable of yet.

- Darren

“Before anything else, re-engineer and stabilize the foundation. This allows for greater enhancement and realization of one’s full athletic potential. ”


— DARREN VEIRA

Our Team

Darren Veira

Head Coach & Training Director

Emily Veira

Asst. Coach & Creative Director

• Founder of Athletic Engineering, Darren demonstrates an exceptional standard for athletic training and development.

• Trained with the most forward-thinking teachers and coaches, at the highest levels of physical preparation in a wide range of disciplines.

• A former top-level student-athlete in Canada, recognized on national and provincial levels as an Academic All-Canadian, Rookie All-Star, provincial champion and graduate student scholarship recipient.


• Emily assists Darren in delivering and demonstrating training for athletes and teams, as well as manages the creative presentation of the Athletic Engineering brand.

• With an extensive background in both athletics and performing arts, she brings a meticulous eye for pin-pointing individual movement nuances and brings value to enhancing the learning curve for athletes.

• On a personal note, she has been training with Darren for a decade. This, combined with 11 years of experience teaching dance, gives her a unique advantage when teaching clients and students.

“Only when you do the right things, the right things will happen. Do the wrong thing and managing your body can be very costly. ”


— DARREN VEIRA

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